Samsung Tab - Price Isn't Everything Or How To Really Compete In The Tablet PC Market
When they came out with the Samsung Galaxy Tab, I thought it was the perfect tablet PC all around, even priced right. Now, I see they recently came out with the Samsung Tab 10.1, matching the size of the iPad. And I'm wondering - Why? Then one night, I'm sitting there watching TV with my kids. We don't have tiVo, so we have to endure the commercials. And a commercial for a frig comes on. Who would be interested in a refrigerator commercial, right? But this one is kind of cool. It's got cool music. And the frig has some interesting features - cool apps. That's right, it's a Samsung frig with apps! Talk about embrace and extend! Take new technology - or existing technology, fully utilize it completely. And when you think you've exhausted the use of it in your niche, expand the application into other niches. What a concept! That's when it hit me; Samsung is pretty smart. So maybe their marketing strategy all along was to launch into the competiti...